As a Digital Marketing Manager at Pure Grit Boot Company, I oversee end-to-end marketing strategies, including product photography, graphic design, user-generated content, and targeted advertising. I specialize in social media management, where I brand identity, drive engagement, and optimize campaigns for maximum impact in the competitive retail landscape. Additionally, I am the primary point of contact for customer inquiries, providing prompt and personalized responses that uphold our commitment to exceptional customer service.
Grand Opening Marketing Strategy
April 15 - 27, 2024
With Pure Grit under new management, we planned a grand opening to showcase our updated inventory. I spearheaded the creation of a promotional graphic highlighting our raffle prizes and event details, conceptualized a cowboy hat bar in collaboration with a local vendor, and photographed the grand opening. The outcome was outstanding—over 300 visitors and a 900% increase in sales.
Pure Grit's Reach
Pure Grit's Visits
Pure Grit's Followers
Pure Grit's Reach
Diverse World Fashion Magazine (DWF) stands as a non-profit, student-operated fashion magazine based at Florida State University. My affiliation with DWF commenced in the fall of 2020, and by the spring of 2021, I became the Graphics Director. Through my involvement with DWF, I've gained invaluable experience in the intricacies of magazine creation from its very inception. Moreover, I've had the opportunity to integrate social media strategies to effectively bolster the promotion of upcoming magazines.
Embark on a visual journey as you flip through a selection of my cherished graphic design creations, each showcased within the pages of official magazine publications.
Partnering with a nearby coffee shop, we orchestrated an event aimed at fostering community engagement. To ensure its success, I crafted this flyer with the intent of spreading awareness and drawing attendees.
I crafted this social media graphic to announce that we're actively seeking new members to join our team.
I originated the concept of this countdown to build excitement for the forthcoming magazine release. Moreover, I took on a mentoring role within my team, providing guidance on crafting GIFs using Adobe Photoshop.
In my role as a graphic designer at Student Publications, I was entrusted with producing an array of materials, including flyers, social media graphics, buttons, and more. These assets were designed for various entities such as Student Government Association agencies, Registered Student Organizations, and Student Publications' Instagram account, all while adhering to brand guidelines. Beyond digital work, I also catered to print requests and captured essential moments through photography at on-campus events.
I designed buttons and flyers strategically crafted to promote our services during Market Wednesdays—an event that serves as a platform for all student organizations to showcase themselves.
For this particular project, I conceptualized and designed an Instagram carousel aimed at offering valuable insights to organizations and agencies. The goal was to provide them with actionable tips that align with our expertise, enabling us to contribute effectively to their vision.
