As a freelance Social Media Marketing Manager at Freedom Life, LLC, I drive innovation and enhance campaign effectiveness by brainstorming creative ideas. I oversee end-to-end project management, ensuring all content resonates with the RV community. My key responsibilities include:
-
Developing and implementing weekly strategic marketing plans
-
Monitoring social media for relevant trends
-
Ensuring all content engages and connects with the RV community
Upon joining, I improved the team’s connection with the RV community, allowing them to share their adventures. I created marketing strategies that provided useful information about campgrounds and activities to RV enthusiasts. By introducing Instagram collaborations at different locations, we increased engagement and made the RV community more lively and interactive.
But hey, don't take my word for it—see the results for yourself!
I told captivating stories through my client's videos to share on Facebook, Instagram, TikTok, and YouTube Shorts. By carefully editing the footage, adding music, and writing a compelling caption, I drew viewers in. I also used SEO keywords to help connect with more RV'ers.
Instagram Results: 13,100+ views
6,400+ people reached
60+ likes
8 comments
3 followers
TikTok Results:
8,500+ views
8,000+ people reached
30 likes
6 saves
At Redwood Designs, a digital marketing agency with clients in the oral systemic health industry, I held the position of Marketing and Social Media Coordinator. In this role, I curated captivating social media and email campaigns and authored informative blog posts. Additionally, I spearheaded initiatives to foster community growth while driving promotion and support efforts.
I led community management to engage, grow, and support our client's online presence.
From promptly addressing direct messages and comments to cultivating relationships with prospective patients, we aimed to add value to the lives of healthcare professionals and patients alike.
11,930
↗️ 35.6%
impressions
351
engagements
↗️ 43.3%
40
post link clicks
↗️ 60%
2.9%
engagement rate (per impression)
↗️ 5.7%
*This is a monthly report from one of the client's social media accounts I managed, which resulted in a 100% increase.
I conceptualized visually captivating graphics for 5+ clients' Instagram stories, maintaining a frequency of two daily posts. I analyzed metrics to continually enhance performance.
Harnessing the potential of platforms like Facebook, Instagram, and LinkedIn, I played a pivotal role in formulating a strategic content plan designed to connect with the target audience, generating engagement.
During my tenure as a digital strategist intern at a marketing communications agency, I undertook a range of responsibilities. These encompassed diligently overseeing clients' social media platforms to cultivate customer relationships, composing monthly and quarterly social media content calendars, and actively working towards fulfilling clients' marketing objectives.
In this screenshot, I wrote the caption to amplify the client's Valentine's Day blog across Facebook, Instagram, and Twitter.
The post garnered remarkable engagement, amassing 82 reactions, comments, shares, and link clicks between February 14th and 20th. Impressively, Instagram witnessed a substantial 45% increase in impressions.
Moreover, for this particular client, I curated an array of social media posts and crafted monthly social media calendars. These endeavors have been instrumental in both conveying the client's mission and captivating prospective thrift shoppers.
In April 2022, I participated in the Word of South Festival to capture live performance highlights and engage in insightful Q&A sessions with multiple authors. This endeavor amplified reach by 85% while also fostering an 181% increase in engagement.
As a social media marketing intern at a dynamic start-up, Adventure Woof Pack, my role encompassed a diverse array of tasks. I consistently took charge of different social media platforms on a weekly basis, imported closed captions for videos, engaged with our valued followers, authored insightful blogs, conceptualized and executed the design of a monthly newsletter, and embraced a range of additional responsibilities.
In light of the surging popularity of video content, I decided to craft an Instagram Reel. This particular video delves into the mental health advantages of spending quality time with your canine companion, garnering an impressive 1,000+ views. Notably, this video stands as the most viewed piece of content across various social media platforms.
Pinterest Organic Marketing Campaign
I assumed full ownership of the strategy, conceptualization, and content creation process with a clear objective: to cultivate brand awareness by spotlighting the essential attributes of the online dog training subscription.
The Results:
